IT’s Evolving Role Demands a New Kind of Communication.
IT isn’t just fixing problems—it’s fueling progress. By telling a clearer story, IT can show how it drives revenue, sparks growth, and transforms experiences.
86%
Employees and executives citing poor collaboration and communication as the top causes of workplace failures.
50%
IT departments that feel fully aligned with the strategic objectives of the business.
47%
IT departments reporting they don’t have sufficient resources to meet growing demands, particularly for innovation initiatives.
It’s time to change the IT narrative.
And go from behind-the-scenes to leading the charge.
At Morby Create, we help IT organizations show how they are a strategic force.
Not a service desk.
How we have helped organizations
Platform Engineering team define new ways to collaborate with internal IT and business partners & gain executive approval.
Internal GDO team repositioned from
“order-takers” to trusted innovation partners.
Earlier IT engagement
with the business, reducing rework & speeding up delivery.
Customer Technology team earned executive buy-in with a year-end presentation showcasing achievements & impact.
Storytelling isn’t fluff.
It’s strategy.
At Morby Create, storytelling is at the core of everything we do.
It’s how IT teams gain clarity, earn trust, and lead with impact. When you tell the right story, people don’t just hear what you do—they believe in it. Storytelling is a strategic advantage that drives alignment, accelerates action, and turns perception into momentum.
How we do it
1. The Download
We lead focused sessions with you & key team members to get on the same page, dig into the challenges, & uncover the untapped potential & real impact your team can make.
3. Show + Tell Essentials
We create clear, compelling assets—such as a video, decks, emails, whatever it takes—that bring your message to life, drive awareness, & highlight the real value & impact you can provide.
2. Your Story Blueprint
We craft clear themes, messaging, and a communication plan that gives your team a strong, consistent voice—now & into the future.
A decision-making foundation that scales with you.
4. Spark Action & Showcase
Connect with the right people to share your story to inspire action and showcase the true value of your team. We can also provide a playbook or be there to support you every step of the way.
Our Process
1. Current State
Goal:
To gain a clear, shared understanding of how things operate today. This includes processes, systems, behaviors, challenges, and pain points. The goal is to make the “now” visible and tangible so everyone has a common baseline for discussion.
Key Outcomes:
Map existing processes and workflows
Identify current strengths and weaknesses
Highlight gaps, bottlenecks, or inefficiencies
Build alignment on what’s actually happening versus perceived
3. Concept
Goal:
To brainstorm and develop potential solutions or concepts that could bridge the gap between the current state and the desired state. This is about creativity, feasibility, and practical innovation.
Key Outcomes:
A set of potential concepts or approaches
Evaluation of ideas based on impact and feasibility
Early prototypes or conceptual models
Alignment on which ideas to explore further
2. Desired State
Goal:
To define the ideal future scenario. This is about imagining what success looks like, free of current constraints, while aligning on strategic objectives.
Key Outcomes:
A clear vision for the future
Prioritized goals and outcomes
Agreement on key metrics for success
Alignment on organizational or system aspirations
4. Stress Test
Goal:
To rigorously evaluate concepts under realistic constraints and potential challenges. The objective is to uncover risks, limitations, and unintended consequences before committing to implementation.
Key Outcomes:
Identification of weaknesses or vulnerabilities in concepts
Mitigation strategies for potential risks
Refinement of concepts to be more robust and resilient
Confidence that proposed solutions can succeed in real-world conditions