Work
As American’s Brand Manager of Visual Identity, I helped lead the rebrand from the inside out—aligning teams, translating strategy into a scalable design system, and guiding execution across every touchpoint.
Partnering with FutureBrand, the work spanned creative direction, concept development, and rollout—touching everything from aircraft livery and signage to digital, product, and employee experience.
Sabre Corporation, one of the world’s largest travel global distribution systems in the world, realized they needed to modernize their 30-year-old global brand to better reflect the company’s transformation from a legacy travel system to a new vision of a company looking to be a transformational company capable of reimagining the business of travel.
I was brought in to lead their global brand and creative team to reinvigorate the brand in both domestic and international markets.
After 35 years of being known as one of the biggest brands in the watch and accessory industry, Fossil realized that “what got them to where they were, was not what was going to take them where they wanted to be”.
In late December 2013, I joined Fossil to help refocus the company’s e-commerce approach - redefining their digital touch points and supporting processes.
Just a quick note:
These examples are from our team's individual portfolios before they brought all their magic together under the Morby brand.
So while it's not "official Morby work", it's definitely the kind of thinking, creativity and passion you can expect!