at home
After 35 years of being known as one of the biggest brands in the watch and accessory industry, Fossil realized that “what got them to where they were, was not what was going to take them where they wanted to be”.
In late December 2013, Ron joined Fossil to help refocus the company’s e-commerce approach - redefining their digital touch points and supporting processes.
Ron oversaw the redesign of the mobile and desktop sites - from Home Page through Purchase Path - which contributed to Fossil achieving record sales numbers for e-commerce channels for holiday 2014 and 1Q 2015 with e-commerce sales up 23% Y/Y.
Fossil was named a 2014-15 “Digital Genius” by L2 which benchmarks the digital competence of brands.
