RONism # 7 Is this an “our chocolate to your peanut butter” kind of situation?

It sounds silly. But it’s one of my favorite ways to reframe collaboration.

Not “Can we work together?”
But “Could we be better because we work together?”

There’s a difference.

Because the best partnerships don’t always come from perfect alignment.
They come from the right tension.
From contrast.
From complementary strengths that unlock something new.

Two things that are good on their own.
But unexpected magic when combined.

So the next time you're sizing up a new opportunity, don’t just ask if it fits.
Ask if it clicks.
Ask if it makes something bigger than the sum of its parts.

That’s where momentum starts.

#ronism #collaboration #strategy #brandthinking #morbycreate