EXAMPLE 1

talent and workforce solution provider.

looking to evolve from a transactional recruiter into a strategic HR partner—combining AI-driven hiring technology with long-term talent development services (consulting, leadership, succession planning). This strategic pivot aims to attract emerging middle market firms and private equity-backed organizations needing scalable, value-rich HR solutions.

CHALLENGES FACED

    • Despite offering strategic value, clients still largely view Hoops as a one-and-done recruiting service.

    • This makes it hard to position their full capabilities (HR consulting, succession planning, etc.).

    • The recruiting/HR space is saturated. Everyone says they “save time” and “improve retention.”

    • Without a bold, clear point of view, Loop risks blending in.

    • Leadership has deep insight (AI, retention, PE-backed growth), but it's not being used to educate or influence the market.

    • They’re not yet showing up as the voice of authority in their space.

CHALLENGES FACED

KEY TAKEAWAY

Hoops is well-positioned to lead a bold evolution. But to do so, must reframe its story to shift perception from "vendor" to "strategic partner”. Everything from your messaging to your offerings must consistently signal long-term value, insight, and impact at scale.

It starts with purpose.

Hoops needs a “WHY”.

Knowing your why isn’t fluff—it’s fuel. It gives your team purpose, your message clarity, and your brand something people actually believe in. Without it, you're just making noise. With it, you’re building something that matters.

At Hoops, we see what
others can’t.


We use data not just to inform decisions—but to reveal what’s been hiding in plain sight. Quiet signals. Hidden patterns. Emerging leaders. Cultural misalignments. The things that don’t show up in résumés or org charts—but shape the future of every team.

Our technology reveals potential. It helps you build environments where people thrive, stay, and make a difference—where hiring becomes culture-building, not just seat-filling.

We see clearer, move faster, and build smarter.

Because when you can see the invisible, you create the extraordinary.

Market Like a Movement

Every campaign, page, and email should feel like a rally cry—not a sales pitch.

  • Raw, not polished.

  • Real, not performative.

  • Courageous, not cautious.

  • Truths through client stories or first-person content. Not just stats, but moments.